Who We are

Maa-althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

• Managing social media platforms (such as Instagram, LinkedIn, Facebook, etc.) by planning and publishing content to increase brand visibility and audience engagement across Turkish and relevant regional markets.
• Assisting in the planning and execution of marketing campaigns, both online and offline, aligned with local market needs and company objectives.
• Coordinating closely with operations and sales departments to ensure integrated marketing efforts and support revenue-generating initiatives.
• Monitoring key performance indicators (KPIs) such as engagement rates, website traffic, conversion rates, and campaign performance, and preparing regular reports.
• Following up on e-commerce activities, including product listings, content optimization, promotions, and customer communication across platforms like Trendyol, Hepsiburada, or the company’s own e-commerce site.
• Conducting local market research and competitor analysis to identify trends, consumer behavior insights, and areas for marketing improvement specific to the Turkish market.
• Supporting the development of marketing materials such as brochures, social media creatives, email campaigns, and presentations tailored to local and international audiences.
• Assisting with the organization and participation in industry events, trade fairs, exhibitions, and promotional activities held in Turkey.
• Liaising with external agencies, suppliers, and media partners in Turkey to coordinate marketing deliverables and ensure cost-effective execution.
• Staying updated on local and global marketing trends, digital tools, and best practices to continuously enhance campaign effectiveness.
• Supporting budget tracking and ensuring efficient use of marketing resources.
• Contributing to brand consistency across all communication channels in line with the company's global and local brand guidelines.
• Providing administrative and coordination support to the marketing department as needed.