Digital Marketing Specialist (Turkey)

İstanbul, Turkey | Contract | Partially remote

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Who We are

Maa-Althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

Position Overview
The Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns, performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
 
Responsibilities
    • Create, measure, and lead the digital presence of SaaS Campaigns (SEO, PPC “pay-per-click”, Email, and Social Media Marketing).
    • Leading all SEO activities to increase organic search visibility and ranking
    • Analyze the product and create the target audience.
    • High knowledge of Google Adwords practices.
    • Being aware of the concept of re-marketing.
    • Having a good command of Shopping Ads.
    • Ability to fix issues in Google Merchant Center.
    • Ability to create campaigns on channels like Facebook, Instagram, TikTok, Youtube & Google Maps.
    • Knowledge and experience in budget optimization.
    • Prepare a monthly calendar for Social Media posts.
    • Create the content of the posts.
    • Develop and deliver end-to-end product campaigns.
    • Take on product brand identity, awareness, and recognition.
    • Analyze campaigns, consumer trends, and the competitive landscape.
    • Work on website content to identify engaging content to define the target audience.

The skills/qualifications:

  • Bachelor’s or master’s degree in marketing or a related field
  • Minimum 2 years of Digital Marketing
  • Good time-management skills
  • English language
  • Good at prioritizing workload, handling multiple tasks at once, and having strong attention to details