Who We are

Maa-Althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes that match the lifestyles and personalities of all clients.

 Position Overview

• Build marketing plans and strategies, supervise their implementation, and take decisions in proportion to the company's goals.

Responsibility

• Set up & follow up a marketing plan & budget.
• Understand and analyze different market dynamics and market behaviours.
• Manage a team of Brand managers & marketing executives and assure smooth day-to-day business.
• Prepare a yearly plan for offers and discounts that will apply to the products for each country.
• Planning & Applying Campaigns and offers for all countries
• Coordinate with marketing agencies in each country through the local marketing teams
• Set up Promotion plans for each Brand, keep & raise the quality constantly.
• Set up Media promotion plans for each Brand and oversee application in all countries
• Bring in macro ideas that make things more efficient.
• Set and steer the team to achieve monthly/quarterly/annual plans.
• Manage content creation processes such as photos or video shoots.
• prepare to launch campaigns of new products for all countries.
• Competitors & price analysis (Conducting a study on the availability of perfumes in the market and the price at which they are sold)
• Preparing and updating Franchise Guide (Site & PDF):
• for each country and new country includes all products & all
• information of products (Price to Franchise, Sale Price, Oils levels,
• Penalties policy, Bottles photos).
• update Franchise Guide upon launching a new product.
• oversee social media info & Ad (Facebook, Instagram, Linkedin, Google, Google maps for shops) including content info., Ad designing, Ad pricing, video maker, customer service .... for each country
• create new ideas to increase social media interaction (offers, contests, new designs..)
• Prepare a report of the result of the offers for each country.
• Oversee marketing expenses reports of countries

 Skills/Requirements

• BA degree in Business Administration, Accounting, or any other similar field. 
• Five years of overall professional experience, two of which are in a similar position 
• Advanced level of English Language.