Brand Manager (Egypt)

Cairo, Cairo Governorate, Egypt | Full-time

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Who We are

Maa-Althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

Position Overview
  • The Brand Manager will serve as the point-person for implementing and executing marketing initiatives and activities for their particular brand, while continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace, to achieve specific brand objectives, including delivery of Sales, and Market Share Penetration targets.

Responsibility

  • Maintain the Brand's public image through the implementation of marketing initiatives.
  • Build relationships with influencers, journalists, and media outlets.
  • Oversee social media accounts and ensure brand image consistency.
  • Aid in the creation of marketing and advertising campaigns to strengthen the brand's identity
  • Executes the action plans that will affect how the consumers view the brand.
  • Assists in developing strategies that will gather emotional responses leading to brand loyalty and the desired customer experience.

Skills/Requirements

  1. Essential:
  • BA degree in Marketing, Business Administration or any other similar field.
  • Five years of professional experience in a similar position
  • Advanced level of English Language.
  1. Desirable
  • Master degree in Marketing, Business Administration or any other similar field.
  • Experience in a multinational company.
  • Experience in a perfume-related company.