Who We Are:

Job Purpose:

To lead, coordinate, and execute all influencer marketing and celebrity collaborations across Egypt and MENA (Turkey, Lebanon, Morocco, Syria, Iraq) with a strong focus on performance, strategic relationship building, content generation, and brand visibility.

Key Responsibilities:

1. Influencer Relationship Management:

- Build and maintain strong relationships with top-tier influencers and content creators across Egypt & MENA.

- Maintain a regularly updated influencer database with pricing, performance, and categories.

- Negotiate and secure influencer collaborations at the best possible rates.

2. Celebrity Engagement:

- Initiate and manage partnerships with relevant celebrities for gifting, unboxing, or promotional opportunities.

- Explore opportunities for zero-cost collaborations in exchange for high-value gifts or brand experiences.

3. Content Coordination & Delivery:

- Oversee the entire content process: from briefing to shooting to publishing.

- Ensure content aligns with campaign goals and is shared across the brand’s platforms.

4. Campaign Management:

- Be fully responsible for unboxing programs, influencer activations, and campaign execution.

- Lead influencers campaigns and ensure proper influencer briefing and output tracking.

5. Event Coordination:

- Manage influencer invitations, appearances, and content coverage during events.

- Oversee photography, videography, and live coverage coordination.

6. Program Planning & Reporting:

- Prepare structured briefs for every program and promotional initiative.

- Deliver monthly performance reports with measurable KPIs for each market.

7. Regional Execution:

- Achieve monthly influencer marketing targets across Egypt, Turkey, Lebanon, Morocco, Syria, and Iraq.

- Customize approach per country while maintaining unified brand tone and vision.

8. Digital & Social Media Understanding:

- Strong background in digital platforms (Instagram, TikTok, YouTube, etc.).

- Work closely with the digital team to align influencer content with media buying and performance goals

Required Qualifications:

- 3+ years of experience in influencer marketing or talent management.

- Strong network of influencers, public figures and celebrities across Egypt & MENA.

- Excellent negotiation, coordination, and communication skills.

- Fluency in Arabic & English (French is a plus).

- Talented enough to create a good content in Arabic & English words.

- Proven ability to meet campaign KPIs and drive social buzz.