Commercial Manager (Morocco )

Mohammedia, Casablanca-Settat, Morocco | Full-time

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Who We Are

Maa-Althahab is a Subsidiary brand of MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

Job Overview

Responsible for driving Maison De Maa’s commercial growth and brand performance in Morocco by managing sales activities, developing the market, and ensuring effective execution of local marketing plans.

 

Main Responsibilities

Sales

  • Develop and implement the annual commercial and sales plan for Morocco.
  • Achieve monthly and annual sales, revenue, and profitability targets.
  • Monitor sales performance across stores, franchise, wholesale, distribution, and other channels.
  • Analyze sales by store, product, collection, and channel and develop improvement actions.
  • Identify new business opportunities, partners, locations, and potential sales channels.
  • Monitor pricing, discounts, promotions, margins, and competitor activities.
  • Prepare sales forecasts, commercial budgets, and performance reports.
  • Lead and follow up with the sales team to achieve individual and company targets.
Marketing & Brand Development
  • Develop the local marketing plan and calendar in coordination with Group Marketing.
  • Ensure Maison De Maa’s brand image and guidelines are properly implemented in the Moroccan market.
  • Plan and execute local campaigns, promotions, activations, events, and product launches.
  • Identify suitable influencers, partnerships, events, and local collaborations to increase brand awareness.
  • Provide Group Marketing with insights on Moroccan customers, market trends, competitors, and consumer behaviour.
  • Monitor competitors’ campaigns, pricing, promotions, product launches, and market positioning.
  • Coordinate local social media and digital marketing requirements with the Marketing team.
  • Ensure stores have the required POS materials, displays, promotional materials, and campaign communication.
  • Ensure alignment between marketing activities, product availability, and sales targets.

Qualifications & Skills

  • Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
  • 12+ years of experience in Commercial, Sales, or Marketing Management.
  • Strong knowledge of the Moroccan retail and consumer market.
  • Experience in fragrance, beauty, cosmetics, luxury retail, or FMCG is preferred.
  • Strong sales, marketing, negotiation, leadership, and analytical skills.
  • Fluent in Arabic and French; English is preferred.